One might think there’s no reason for two men in their 40s with highly technical backgrounds to make underwear. It’s strange, even funny if you read it again. But, let’s put it this way: It was a manifestation of a long subdued desire to be comfortable As men, we stick to tried-and-tested products without realising that we stop at basics. For something as ritualistic as putting on underwear, we were putting up with unflattering quality, fit, and designs. We can build a Mars rover, but it’s still going to be an unpleasant experience if our mind is preoccupied with adjusting our underwear.
Creating a quality benchmark is our goal. We strive to give the best intimate clothing experience to our consumers.
When we talk about comfort, we go beyond skin-deep. We care about what’s underneath.
We create products improved with functional fabrics, cuts, stitches, and designs.
People are at the heart of what we do. We are committed to creating a culture celebrating equality and diversity. We want our customers, employees, and stakeholders to feel valued and supported in their journey with us. We strictly work with factories certified for ethical manufacturing, ensuring rightful wages, prohibiting child labour, and providing equal opportunities to both men and women.